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Relevance Cloud Platform Architecture

When a shopper visits a site that uses the Relevance Cloud, the site sends information about the shopper and the site to RichRelevance and receives personalized content in return. This call to the Relevance Cloud and the response can be made from the shopper’s browser (which we call a client-side request) or from the merchant’s server (a server-side request).

Client Side vs. Server Side

In a client-side setup, pages call the RichRelevance server from the shopper’s browser, either through our JavaScript integration or a client-side API call: