When your site requests personalized content from RichRelevance, you have a choice of methods to make the request.
- Access to additional debugging and testing tools
- The option of receiving formatted HTML in the response, ready to display on your site
- Multivariate testing for options that modify the look and feel of personalized content (HTML responses only)
Both client-side and server-side sites can use API calls to communicate with the RichRichRelevance server.
The API calls are documented in detail in APIs.