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Requesting Personalized Content

When your site requests personalized content from RichRelevance, you have a choice of methods to make the request.

JavaScript Integration

If you set your site up with a client-side integration, you can take advantage of our JavaScript integration, which gives you a few cool features not yet available with API calls:

  • Access to additional debugging and testing tools
  • The option of receiving formatted HTML in the response, ready to display on your site
  • Multivariate testing for options that modify the look and feel of personalized content (HTML responses only)

The JavaScript integration is described in the Site Integration Guide and the JSON Integration Guide.


Both client-side and server-side sites can use API calls to communicate with the RichRichRelevance server.
The API calls are documented in detail in APIs.