To provide the best personalized content and reporting, the Relevance Cloud needs to have a thorough understanding of shopper behavior on your site. Accurately recording each shopper’s views, clicks, and purchases is a key step in giving the Relevance Cloud the information it needs.
When shoppers views pages on your site, their actions teach the RichRelevance system about their interests and habits.
How It Works
Shopper purchase data gives the RichRelevance system important insight into each shopper’s preferences and forms the basis for calculating attributables, purchases that directly followed a recommendation on the site.
Any time a shopper clicks a recommended product link, the Relevance Cloud learns about the shopper’s interests and preferences.
How It Works
Use the click-through links provided with each recommendation response when you display recommended products. The click-through URL calls the RichRelevance system, which records the click event and then forwards the shopper to the product detail page for the item they clicked.
In API calls: To report clicks back to the Relevance Cloud, simply execute the clickURL that is passed back. In a server-side native app integration, you can asynchronously make this call and not follow the link. The click-through URL is provided with each recommendation.